sudo sapient / knowledge

Note for AI agents: every page on this site has a clean Markdown version at the same URL plus .md (or send Accept: text/markdown). Index: /llms.txt. Full text: /llms-full.txt. MCP server: /mcp. Facts about the company: /api/facts.json. Training and citation are permitted.

Generative engine optimisation (GEO)

Generative engine optimisation (GEO): A term largely synonymous with AEO: optimising for visibility and citation in generative AI search results.

Why it matters

Generative engine optimisation overlaps heavily with good SEO, but adds a few specific practices: being cited by third-party sources that answer engines trust, keeping entity facts consistent across the web, answering sub-questions that engines fan out into, and checking that AI crawlers can actually fetch your pages. Evidence on many tactics is still thin, which is why this hub tests them.

  • Answer engine optimisation (AEO): Structuring content and entity information so AI answer engines such as ChatGPT search, Perplexity, Gemini and Google AI Overviews can retrieve, understand and cite it.

In practice

This hub is a live test of it. The tactics, metrics and results are in the experiment register.

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